Esta investigación explora los primeros meses de este nuevo servicio tratando de determinar cómo se ha producido la incorporación de este contenido en la plataforma, qué tipo de entretenimiento se ofrece y cómo se localiza dentro de la estrategia de contenidos de la compañía, así como la recepción por parte de sus usuarios y suscriptores. La decisión de Netflix de incorporar juegos en su catálogo tradicional de contenidos en noviembre de 2021 se percibe como una apuesta cuya concreción resulta aún incierta. We conclude that a view of media change is needed that better recognizes historical convergences and that, consequently, is less inhibited by the often dualist and positivist underpinnings of much recent thinking that sets the analogue and the digital in opposition.
Historical cases of newspaper supplementation and add-ons, the changing form of the serialized novel, and the relationship between the telephone and broadcast media are invoked to demonstrate the extent, variety, and dynamism of change, bringing into focus processes of remediation that have long pertained in analogue media. More fundamentally, we draw attention to the long-standing independence of media convergence from digital technology, illustrating processes of combination and adaptation in pre-digital media. We interrogate this almost universally adopted notion, tracing its ramifications as delineated in cultural, technological, market, and policy terms, while also drawing attention to complementary and generally much less recognized processes of divergence. In this chapter we analyze the now pervasive appropriation of the concept of media convergence to encapsulate processes of digitalization in media. It argues for the need for a conceptual media and communication history that will reveal new developments without concealing continuities and it demonstrates how the analogue/digital dichotomy is often a misleading one. The book aims to shed light on how concepts emerge and are co-shaped, circulated, used and reappropriated in different contexts. The last one, Users and Practices, is finally devoted to telepresence, digital loneliness, amateurism, user generated content, fandom and authenticity. The second one is related to Agency and Politics and explores global governance, datafication, fake news, echo chambers, digital media activism.
The first part, Technologies and Connections, historicises concepts like network, media convergence, multimedia, interactivity and artificial intelligence. Written by leading authors in media and communication studies, the chapters historicize 16 concepts that have become central in the digital media literature, focusing on three main areas. This book analyzes some of the most well-known and fiercely discussed concepts of the digital age from a historical perspective, showing how many of them have pre-digital roots and how they have changed and still are constantly changing in the digital era. The then optimistic idea of formerly discrete fields coming together by virtue of the possibilities of the fluid articulation of information in zeros and ones, as opposed to rigidly in atoms, found powerful institutional and popular expression in the writings of futurist Nicholas Negroponte of MIT (1996), part of the wider anticipation of the potentialities inherent in digital technologies (Dyson 1998) and the sometimes shrilly euphoric celebration of their revolutionary power.Īs media environments and communication practices evolve over time, so do theoretical concepts.
It has moved to the core of consideration of the production and consumption of meaning and content, including economy, labor, organization, formats, diffusion, audiences, regulation and wider politics but, as articulated by Balbi (2017) in his categorization of convergence discourse, it is the technological perspective that has attained the most volume. The notion of the transcendence of boundaries between media forms and, with it, the wider overcoming of social, economic, and political boundaries, permeates discussion of digital media across all of its dimensions. Avoid bigger players attempting to do the same. Grow your blobs by collecting dots placed throughout the game or gobbling up smaller players.
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